A Workshop on “Marketing Strategies for Startups” was conducted on 9th February, 2022 for the participants of the Business Plan Competition 2021-22 as well as students of Marketing in the Pillai Institute of Management Studies and Research. Mr. Vinod S. Madhavan, Vice President – Business & Strategy – Clootracks was the resource person for the talk. He explained in detail the various marketing strategies startups can adopt to promote their businesses. He also told the students where businesses go wrong in their marketing techniques. Around 45 students and faculty attended the session. It was an interactive session and was appreciated by all.